High Bounce Rate is a problem that many bloggers are familiar with. This happens when visitors arrive at your site, spend only a little amount of time there, and then go. In 2015, only eCommerce enterprises had a bounce rate of 57% on average.
As an example today we will provide the solution for eCommerce websites but you can use these for your normal blogs too. Using these 14 best practices, you can enhance engagement on your eCommerce site by testing most of the website’s aspects, as outlined below:
- Consider the Search Bar’s Height and Width
Because visitors can’t find what they’re looking for, eCommerce bounce rates are high. You need to make your search bar as prominent as possible in order to avoid this issue. A 27-character search box, according to a Jakob Nielsen study, is excellent (this research is from 2002). Search bars, on the other hand, are typically only 18 characters in length. In spite of the fact that extensive searches can be entered into short boxes, only a piece of the query will be seen at a time. This makes it harder to change or review the query.
Using a dynamic search bar like AllRecipes.com may be an option if you don’t have the space for a large search bar. As soon as one begins entering, the search bar expands to accommodate the additional characters. Another technique to enhance your search bar is to make it persistent (or “sticky”). So that it is always visible even while scrolling, you should place this at the top.
- Make Use of a Powerful Search Engine Plugin
A search box with the required length isn’t adequate if it doesn’t return the correct results. If you haven’t given any thought to how site search might affect your overall site experience, now is the time to do so.
- Speed Is King
Bounce paradise describes a webpage that loads slowly. Your conversions may suffer if your web pages take longer to load.
There is a 72% greater bounce rate for slow-loading pages than for quick loading pages, and a 38% higher bounce rate for medium loading pages, according to Decibel Insight’s research. A fast-loading website also has a positive impact on its position in search engine results. A quick website is essential, and you should do all in your power to improve it.
- Split-Test Your Modal Boxes Timing
You’ve just walked into a clothing store, and you’re looking around. You’re strolling along at a leisurely pace when a large man carrying a feedback form slams into you. Is there anything about the store that made you want to return? Would you recommend it to your friends? Or would your annual membership card be something you’d be interested in? How would you respond? Just calmly ask him for some breathing room if you have limitless patience—but only if you’ve already made up your mind not to return to the store again!
Think about modal boxes and internet buying. The burly salesman is a lot like those theatrical pop-ups. It’s possible I may not entirely ignore modal boxes. There is a lot of value in using them to boost conversions. How long should you wait before popping them open is the key? You run the danger of strangling the guest if they appear too early. Visitors who arrive just a few seconds late will have already moved on to another tab. Solution? A/B test the time of the popup.
- Display A List Of The Best Discounts And Time-limited Deals
Utilize a sense of urgency to pique the interest of your audience members. Robert Cialdini’s book on influence, Influence, identifies scarcity as one of the six principles of persuasion. Displaying your finest bargains and discounts in the banner itself is one technique to captivate visitors on the homepage. A special offer from eBags is clearly displayed on the top banner, as you can see here.
If you don’t take advantage of limited-time promotions to entice customers, you’re doing yourself a disservice.
- Eliminate Distractions
Having too many options might cause people to become paralyzed in their actions. Avoid suffocating your homepage with too much material. Reduce the number of distractions in your design. As a result of A/B testing, Inside Buzz, a VWO client, has developed a homepage with fewer alternatives. After simplifying it, we saw an increase of 17.8% in site traffic.
- Offer a Live Chat Help
Having a 24-hour live chat option is much better than an extensive help section for resolving many consumer inquiries. Visitors may run into problems you didn’t anticipate, such as getting lost or asking inquiries you never considered.
Bounce can be significantly reduced by integrating a live chat widget onto your website. In addition to answering the prospect’s question, a well-trained customer service representative will hold their attention and work with them until they are persuaded to buy the product or service. Depending on their behavior on a page, certain smart chat widgets automatically open when they detect that a consumer may be lost.
- Let the CTA Stand Out
Your product pages need to have a clear call to action (CTA) button so that visitors can simply go to the next stage of the funnel. In the absence of a clear call to action, the site user may become disenchanted and decide to quit. Increased sales were seen by VWO customer RIPT Apparel after they made their CTAs stand out against their background.
- Make It Possible for Them to Participate Further
You may need to do more convincing if the potential customer isn’t quite ready to buy yet. If this is the case, a simple call to action (CTA) on the product page will fall short of expectations. Links to product manuals, guidelines, and customer reviews should be included in the material you provide. All of these new links you’re opening should have a “Buy Now” CTA on them. The goal is to keep the customer on the site long enough to close the deal.
- Turn Off Autoplay
The lucrative online video market is calling your name, so you’ve created product videos and placed them on all of your product pages. Great. After all, Zappos and a slew of other businesses have found that videos boost conversion rates. That said, take care of yourself, my good man. Don’t irritate prospects by shoving a video in their faces in an attempt to boost conversions. Videos should not be set to automatically play. Please. Just take a look at how many tabs you currently have open in your browser. I’m sure there are more than ten. As for the rest, I believe that you have a very blessed existence. Back to auto-play, it might be a nuisance when a computerized voice starts reading the script from a tab you don’t recognize (thanks to Google, you can now). When it comes to getting someone to flee from you, auto-play is one of the most effective methods.
- Make A Smooth Navigation System
Good navigation necessitates a thorough understanding of how a site visitor intends to look for a specific item. Make a sitemap and place a link to it in the footer of your website. Ensure that your site’s navigation menu is easy to find by placing it horizontally on top or vertically on the left. It’s possible that you’d be more suited to one role over the other. So it’s important to examine the positioning. When one of our eCommerce clients did a split test, they found that the left menu worked better. You may also want to look at mobile bottom navigation testing.
- Make Sure That the Ads Aren’t Overbearing.
Whenever possible, attempt to place your adverts in a location that isn’t too distracting for your visitors. When an ad pops up over a piece of content that visitors are attempting to read or a product that they are interested in, they are more likely to leave your site. It’s important to avoid putting adverts in places where visitors are most likely to look for information – such as the menu bar or search box.
- Good Design Instills Credibility
The old proverb goes something like this: “Don’t judge a book by its cover.” Visitors to websites, on the other hand, do make design judgments about the content they see there. The credibility of a website is greatly influenced by its design. You’ll be taken more seriously if your design is good, whereas a terrible design will make people suspicious of you. Invest in a clean and simple design. Font, color, and layout consistency are all critical.
- Invest in a Responsive Design
Visitors may use a laptop, tablet, or smartphone to access your site or even all three at different points in the funnel. When using a variety of various browsers and devices, responsive web design ensures the best possible viewing experience. It prevents text and graphics from being broken when the layout is resized.
In Google Analytics, see how much of your traffic originates from tablets and smartphones. Even if only a small percentage of your visitors use your site, you should still make the investment in a responsive design. What’s the point of asking? Because mobile is the way to go these days. Mobile e-commerce sales have grown at a rate of 15% every year.
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