If you look up a list of SEO tools on Google, you’ll find nearly 100+ choices.
The features, data amounts and sources, and prices of each service vary. However, which one of these do you require? What’s more, do you have to spend a large sum of money each month, or is there some way to save money?
This article will cover the top 8 free keyword research tools available today. These free keyword research tools are just as good as the paid ones when it comes to specific keyword research tasks.
Ahrefs Keyword Generator
For a data-driven and user-friendly program that combines keyword research and user-generated questions so that you can streamline and plan your site’s content more effectively, Ahrefs developed Keyword Generator.
Use the platform to generate 150 related keywords and 50 question-related searches based on a single seed keyword you enter.
The keyword difficulty metric, which rates the difficulty of ranking on a scale of 1-100, appears next to the top ten keywords. You’ll need more backlinks to climb the Google rankings if your score is higher than average.
Pros
- Find keyword ideas for search engines like Google, Bing, Amazon, and YouTube, and use them in your content.
- The United States is selected by default when viewing keywords about 170+ different countries.
- Each keyword has its search volume and keyword difficulty metric.
- Over 8 billion searches are available in this database.
Cons
- A monthly subscription to Ahrefs is required to view all keyword suggestions.
- The use of filters isn’t available to those who subscribe without paying.
- In the free version, there is no keyword competitor analysis.
- The dashboard isn’t always an easy interface to use for the average user.
Questiondb
Using Questiondb, you can see what questions real people are putting into search engines about a particular topic. These questions are currently sourced from Reddit on the platform.
Sort questions based on their popularity or topic to make keyword research easier.
To write blog posts, it’s a good idea to look at what Reddit users are asking because you can tailor each piece of content you publish to answer users’ requests and questions.
Pros
- Export the data as a CSV file for use in content calendars and other applications.
- Find out what questions your target audience has and answer them in your content.
- Obtain answers to your questions from a database containing over 48 million entries.
- Don’t rely on data from Google or other well-known search engines to discover new angles for your content and long-tail keywords.
Cons
- Reddit is the only data source; no other data is used.
- As opposed to a pure keyword research tool, this one serves more as a topic finder.
- There may be a dearth of suggestions for more specialized subjects.
- The free version has a limit of 10 results per search; a monthly subscription of $10 gets you unlimited search results.
AnswerThePublic
Using AnswerThePublic gives you access to information about what topics and questions people are actually typing into search engines like Google and Bing to find answers to.
Then click Get Questions and enter a keyword to get a free keyword report that can help you decide what topics and questions you should address in your content.
AnswerThePublic should be an important part of your content marketing arsenal because of the limitless possibilities for creating useful and relevant content.
Pros
- The format that’s simple to work with.
- A single search can yield up to 150 keyword suggestions.
- The keyword suggestions are displayed as a mind map-like visual search cloud.
- A great way to target long-tail key phrases is to use subheadings in your content to answer questions your audience may have.
- Use the free version for up to three searches per day.
Cons
- Metrics for search volume aren’t shown.
- While keyword research is an important part of the process, it’s not the only part.
- Focuses more on performing search queries than on keyword rankings or specific keywords.
- Doesn’t take into account alternatives to Google and Bing.
- Only the $99 monthly pro package offers unlimited searches and data.
WordTracker
Looking at what your top competitors are doing right in their keyword strategy can help you figure out where you’re falling short.
Wordtracker Scout, on the other hand, is a tool that claims to show you how the competition can provide you with the most accurate keyword data.
It is possible to look at the blogs and websites of your competitors to see what keywords they are using successfully, but this is a time-consuming and tedious process.
As a Google Chrome extension, Wordtracker Scout provides keyword insights and a cloud summary of a competing webpage when you hover over its content and click on its W button.
Pros
- Even if you have no prior experience with SEO, this tool’s keyword data is simple to understand.
- Use keywords that your target audience is already searching for to draw them to your site.
- To focus your keyword research, look at relevant performance metrics.
- Look for keywords on the websites of your competitors.
- Easy installation of an extension through the Chrome web store.
Cons
- Because it’s only available in Google Chrome, users of other browsers will need to download and install Google Chrome in order to take advantage of the extension.
- While competitors’ keywords are examined, no new keyword research is provided.
- Doesn’t produce lists of keywords with a high search volume.
- Competitors are likely to use high-performing keywords that are difficult to rank for on your site.
- Aside from Wordtracker Scout’s competitor research, other Wordtracker keyword research tools require a monthly fee.
Keyword Tool Dominator
With the help of Keyword Tool Dominator instead of just concentrating on search engines like Google, you can quickly identify the top 10 searched for terms across a wide range of websites including eBay and Amazon as well as search engines like Google, Walmart, and YouTube.
Using this platform, you can write product descriptions for your e-commerce site, blog, or videos that are fully optimized for the search engines. Since it’s trusted by over a third of the population, getting a competitive advantage is simple.
Decide on a keyword strategy based on what your target audience is looking for.
With the help of Keyword Tool Dominator, you’ll be able to identify hot new keywords before your competitors do.
Pros
- Search for keywords on 16 different Amazon marketplaces to generate a current and relevant product keyword list.
- Anyone can use it, whether they’re an experienced SEO professional or a complete beginner.
- The keywords you choose should reflect the search terms your target audience is using, so they should be highly relevant to your content.
Cons
- The visual appeal of the website needs to be improved in order to have a more logical layout.
- If you choose the paid version, there are no payment plans available other than lifetime subscriptions.
- Google Chrome is the only browser that currently supports browser extension plug-ins. For it to work, you’ll need to download and install the browser.
Google Keyword Planner
Without Google Keyword Planner, a list of the best free keyword research tools simply wouldn’t be complete.
Although it’s part of the Adwords PPC platform, Google Keyword Planner is a great all-around tool for improving your organic search results.
It has been a pioneer in keyword research for the past two decades and is completely free to use.
Pros
- No third-party algorithms are interfering with the data because it’s all pulled from Google’s servers.
- Look at a simple design that’s simple to read and understand.
- Save your keyword research as a CSV file.
Cons
- Only Google’s servers are used to gather its data, and no other search engines are taken into account.
- Only about 300 keyword suggestions per seed keyword, which is less than some other platforms.
- Because it has fewer keyword filters than other tools, it’s more difficult to zero in on the most relevant, niche terms.
Soovle
Marketing professionals using free keyword research tools love Soovle because it’s simple to use and yields instant outcomes.
In addition to uncovering the most relevant keywords for Google, Soovle is also a great tool for other search engines.
In order to find the exact keywords, you need to drive traffic to your blog posts or website, use the platform. If you’re looking for long-tail keywords to use in your content, Soovle can help.
Pros
- You’re allowed to conduct an unlimited number of searches for nothing.
- The results of keyword searches are displayed in a timely and efficient manner.
- A search box and multiple search engine options are included in the user-friendly interface, making it simple to conduct research.
- Keep a copy of your search results for later use by saving and downloading them.
Cons
- There aren’t any other search engine optimization features.
- Because there aren’t any explanations or resources available, using the platform effectively will require some prior knowledge of search engine optimization (SEO).
- The tool’s design and layout are rudimentary, and it may turn off some users.
- There’s no information on how to properly use keywords in your content, either.
Ubersuggest
Many keyword research tools on this list include Ubersuggest, which requires you to enter a seed keyword, then press enters to see a slew of keyword suggestions, as well as statistics on search volume and SEO difficulty.
There are a lot of features in Ubersuggest that make keyword research a breeze, especially when it comes to developing an effective SEO and content strategy.
If you frequently write reviews, a comparison tab will show you which articles you can write versus what else. With the help of the related keywords tab, you can find keywords with less competition by seeing how they’ve been used before.
It’s also attractively packaged in a user-friendly dashboard that’s intuitive to operate. Why wouldn’t you want to love it?
Pros
- This utilizes the keywords that are not available in the Google Keyword Planner.
- Utilizes data derived from your current location, which is beneficial if you own a local business.
- Use images, shopping, news, and YouTube in addition to a standard web search to find what you’re looking for.
- A word cloud in the user interface makes it easy to see different keyword options.
Cons
- Google Suggests for keyword research means you’ll find the same suggestions elsewhere, just in a different format.
- Access features like keyword suggestion filters by upgrading to the pro version for $29/month.
- Shortlists of keyword ideas are common and are unlikely to be sufficient for larger sites.
- Some niche markets have a hard time finding keyword results.
Conclusion:-
Organic traffic is still a significant part of the traffic sources for nearly all businesses. Having your site at the top of the first page is critical for providing users with the answers they seek and the relevant content they desire.
A comprehensive SEO strategy will always include keyword research, and it is a process that never really ends.
Even if you don’t use all eight of these tools at the same time, it’s still worthwhile to give them a shot.